Fractional Marketing Leadership
I help leadership teams fix marketing
when what used to work stops working
When channels fragment and signals get noisy, I bring clarity, direction, and senior marketing leadership.
Most marketing teams aren’t short of effort, they’re short of a map.
The old playbook is fading.
Measurement is contested.
AI is changing production and advantage.
Channels are saturated and volatile.
Trade-offs are unclear.
The organisation still needs growth decisions.
The old playbook is fading.
Measurement is contested.
AI is changing production and advantage.
Channels are saturated and volatile.
Trade-offs are unclear.
The organisation still needs growth decisions.
Josh Hunt
Fractional Marketing Leader
About josh hunt
I help leadership teams adapt marketing to new realities in priorities, measurement, and execution.
Market & Customer Reality
Reading the market properly.
Understanding changes in demand, buyers, and category dynamics, and translating them into growth priorities.
Signal & Measurement
Turning data into decisions.
Untangling attribution, incrementality, and channel performance so decisions aren’t made on bad data.
Marketing Operating Model
Turning strategy into execution.
How teams, agencies, channels, and priorities fit together now, and what needs to change.
Strategy & Direction
Choosing what matters now.
Clear decisions, a 90-day sequence, and a plan that holds when conditions change.
how i work
Senior Support,
Shaped to the Moment
I work with CEOs, marketing leaders, and marketing teams during moments of uncertainty, transition, or growth pressure. My focus is decision-making, not decks for their own sake. I provide senior marketing leadership and advisory support grounded in the reality of modern marketing, where signals are noisy, channels keep shifting, and the trade-offs are rarely clear.
Moments of uncertainty or transition
High-stakes decisions with real trade-offs
Leadership teams needing senior support
Services
Ways I Work With Leadership Teams
Fractional Marketing Leadership
01
Senior marketing leadership embedded with your team, bringing clarity, pace, and decision support as conditions change.
Marketing strategy + prioritised roadmap
Channel mix, budget allocation, and measurement approach
Team and agency alignment with a clear operating cadence
Leadership decision support, with trade-offs + next steps
Marketing Transition Advisory
02
Ongoing advisory support to help leaders navigate what’s changed in marketing and decide what to do next.
Strategy pressure-testing and clear trade-offs
Decision memos leaders can align on and execute against
Stop, start, continue recommendations on channels activity
Clear priorities for the next 30–90 days
Focused Strategy Engagements
03
Short, defined work to bring clarity to a specific marketing problem, decision, or reset moment.
A 2–4 week sprint with clear scope and outcomes
Diagnosis of what is working, what is not, and why
An operating plan with priorities, owners, and sequencing
An exec narrative with a 90-day plan and success measures
Every engagement is shaped to the moment... the context, the decisions, and what’s at stake.
Explore All ServicesOrganisations I've worked with
Industries
Where I've Worked
Marketing Agencies
Working inside agency environments delivering research, strategy, and insight under commercial pressure and tight timelines.
Global Consumer Tech Brands
Supporting large, complex organisations with market insight, strategic framing, and decision-making at scale.
SMEs & Founder-Led Businesses
Helping owner-led and small leadership teams navigate growth, focus priorities, and make better strategic decisions with limited bandwidth.
Ecommerce Businesses
Working across digital-first organisations where performance, customer behaviour, and competitive dynamics shift quickly.
Understanding the causes of market share decline
A global consumer tech brand was experiencing sustained market share decline but lacked clarity on the underlying causes.
The work focused on answering a single strategic question:Why are we losing market share?
Through customer research, market analysis, and competitive insight, the project reframed internal assumptions and surfaced the real drivers behind the decline, informing future product, marketing, and positioning decisions.
The work focused on answering a single strategic question:Why are we losing market share?
Through customer research, market analysis, and competitive insight, the project reframed internal assumptions and surfaced the real drivers behind the decline, informing future product, marketing, and positioning decisions.
Strategic Question
Why is market share declining despite continued investment and activity?
Focus of the Work
Customer insight, competitive analysis, and strategic framing to inform leadership decision-making.
Result
This work was nominated for a CMA award.
The research and strategic recommendations resulted in major structural changes to product focus, positioning, and go-to-market decision-making.
Blog
Writing & Insights
Ongoing analysis on strategy, decision-making, and the forces shaping modern organisations.
Good decisions are rarely about having more information, they’re about understanding what matters
Josh Hunt
Fractional Marketing Leader
My approach
Working alongside leadership teams when decisions matter most.
01
Diagnosis
We break the situation down, separate symptoms from causes, and get clear on what is actually driving performance.
02
Direction
We set clear priorities, choose a direction, and sequence the work so the team knows what to do next.
03
Action
We turn decisions into an operating plan, align the team, and keep momentum through execution.
Josh Hunt
Fractional Marketing LEader
I work with leadership teams facing complex decisions and moments of change.
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