Ways we can work together
Clear, flexible support built around what your situation actually calls for.
(Primary offering)
A Clarity Map is a focused piece of sense-making work designed to help leadership teams see the full system they’re operating within - clearly, coherently, and honestly.
It brings together market signals, customer behaviour, competitive dynamics, internal realities, and strategic judgement to establish a shared view of reality that leaders can actually use.
This work is particularly valuable when:
results are changing but explanations don’t hold
the market feels different, not just tougher
data is abundant but conviction is missing
alignment at board or exec level has frayed
the next decision genuinely matters
The output isn’t a report or a framework.
It’s clarity, alignment, and a stronger foundation for confident decision-making.
Clarity Maps
Strategic Advisory & Direction
For some leaders, the most valuable support is ongoing perspective.
In this capacity, I act as a trusted sounding board - helping founders, execs, and leadership teams interpret what they’re seeing, test assumptions, and think through difficult decisions as they arise.
This work often builds on a Clarity Map and focuses on:
sense-checking strategic direction
navigating uncertainty or transition
pressure-testing decisions before they’re made
maintaining clarity as conditions continue to shift
It’s deliberately flexible, conversational, and grounded in judgement rather than deliverables.
Fractional Marketing Leadership
When clarity needs translating into direction and action, I can step in as a fractional leader.
This typically involves taking senior responsibility for:
setting strategic direction
stabilising teams during periods of change
aligning activity to market reality
supporting leadership decision-making and capability
This role is most useful when a business needs experienced leadership without committing to a full-time hire - particularly during moments of reset, transition, or growth.
Focused Strategy Engagements
Sometimes the need is more contained.
Focused Strategy Engagements are short, intensive pieces of work designed to unblock a specific issue, decision, or inflection point.
They’re often used to:
resolve a strategic disagreement
clarify options ahead of a major decision
reframe a stalled initiative
or create alignment around next steps
These engagements are purposeful, time-bound, and aimed squarely at restoring momentum.
Across all of this work, my role is consistent.
I’m not there to impose a model, defend a framework, or provide false certainty.
I’m there to help people see clearly, think well, and make decisions that hold up under pressure.
A note on approach…
If this feels relevant…
If you’re navigating uncertainty, facing decisions that matter, or sensing that the existing story no longer fits, a Clarity Map is usually the best place to start.